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simplecenter™Tire Display Inserts U.S. Patent No. 7,269,917 simplecenter tire display inserts are a durable and economical display solution for tire manufacturers, distributors, auto and tire dealers large and small. simplecenter tire display inserts are designed to withstand the rigors of a high traffic retail environment. They are snug-fitting on multiple tire sizes, are a cinch to install and can be moved from tire-to-tire without losing their snap. And the back of the simplecenter is black so when installed, it simply blends with the displayed tire, enhancing the overall showroom appearance.